ELOEmbedded Logic Operations

ELO (Embedded Logic Operations) is the engineering company I co-founded in 2017 and have helped run for 8+ years. It is the throughline of my career — a remote-first studio that ships 0→1 products for clients across nine cities on three continents: Dhaka, Zurich, Oslo, Sandnes, London, Dubai, California, New York, and Quebec.

Out of a Dhaka studio, ELO has delivered software across HR-tech, music-tech, health-tech, hospitality, and enterprise SaaS. The work spans multi-tenant architecture, RBAC and SSO, GDPR / HIPAA / WCAG compliance, and AI-native upgrades on legacy systems — held together by a CI/CD discipline that delivered 4x faster time-to-market (75% reduction in cycle time) versus manual deploys.

Every leadership skill I have was forged here: hiring, coaching, remote-first culture, multi-client delivery, compliance choreography, and the discipline of shipping for someone else's P&L. I stayed hands-on at every client touchpoint — scoping, architecture, delivery, and the production deploy.

I started as a UX Engineer in 2017, co-founding the company and structuring its founding team and cultural values. Over eight years I grew through the engineering ladder into leadership — Principal Software Engineer, then Principal Staff, then Software Engineering Manager, and today Chief Information Officer.

In 2020 I led ELO's migration to a fully remote-first operation, which lifted productivity ~50% and satisfaction ~100% and opened up a global talent pool. Through high-frequency 1-on-1 coaching I grew the team to 22 engineers and moved people into senior roles abroad, with alumni now at organisations in Norway, Canada, and Germany.

• Co-founded the company in 2017 and shaped its founding team and cultural values.
• Delivered 0→1 products for clients across Dhaka, Zurich, Oslo, Sandnes, London, Dubai, California, New York, and Quebec — active at every touchpoint.
• Architected SaaS systems with multi-tenancy, RBAC, and SSO; shipped AI-native upgrades on legacy systems.
• Delivered 4x faster time-to-market (75% reduction in cycle time) via GitHub Actions + AWS deployment vs. manual.
• Migrated ELO to remote-first in 2020: ~50% productivity boost, 100% satisfaction boost.
• Scaled the team to 22 engineers remote-first through 1-on-1 coaching; coached engineers into senior roles abroad.
• Educated stakeholders on HIPAA, WCAG 2, and GDPR across 5 client organisations.

ELO has worked with clients across Dhaka, Zurich, Oslo, Sandnes, London, Dubai, California, New York, and Quebec — and I played an active, hands-on role at every touchpoint, from the first scoping call to the production deploy.